Winter Olympics is here bad news stories prefacing an Olympic Games are nothing new – think of the riots ahead of London 2012, the lack of snow before Vancouver’s winter games in 2010 – there is a feeling that Sochi has been so soiled by negative coverage that the role of comms has been one of constant firefighting.

Organisers, sponsors and the Russian government have been hit by negative headlines damning Russia’s anti-gay laws, security fears and questions over the country’s human rights record.

Can’t we all just get along?


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